A behind the scenes look at how, in only a few short years, Alibaba CEO Jack Ma’s vision of “The New Retail”, where 800 million consumers take for granted a world of convenience unimagined anywhere else, has become a reality. This complete integration of online, offline, technology and entertainment has changed the rules of commerce forever.
We unpack how a perfect storm of smart devices, digital payments, e-commerce and the need to modernize physical stores led to a complete reimagining of 5,000 years of buying and selling products and services.
The long battle between bricks and clicks is over, and the winner is The New Retail. See price on Kindle