Few business people understand what a real brand is, yet alone the true power behind it. One of the most commonly misunderstood business tools, a brand dramatically affects the bottom line financially, internal and external health of the company, and clear differentiation in a see of hungry competitors.
David M. Flanagan breaks it down, providing a very clear and easy-to-understand process of creating (or re-creating) a razor-sharp brand. Serving as a RUDDER on your boat, without this deeper understanding, you float at the mercy of the wind, drifting wherever it may take you. Now, the control is in your hands.