Books in category Business & Economics – Sales & Selling

  • Customer Satisfaction Evaluation

    Customer Satisfaction Evaluation
    Evangelos Grigoroudis, Yannis Siskos

    This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem.

  • Internationale Trends in der Markenkommunikation

    Internationale Trends in der Markenkommunikation
    Anabel Ternès, Ian Towers

    Sie hält eine Professur und Studiengangsleitung für International Communication Management an der SRH Berlin International Management University und leitet das International Institute for Sustainability Management. Prof.

  • Sharing our Lives Online

    Sharing our Lives Online
    David R. Brake

    Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society.

  • Operaciones de caja en la venta

    Operaciones de caja en la venta

    Los contenidos de este manual se corresponden a los de la unidad formativa UF0035, Operaciones de caja en la venta, perteneciente al modulo formativo MF0240_2, Operaciones auxiliares a la venta, del certificado de profesionalidad …

  • Hooked

    Patrick Fagan

    In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics.

  • Marketing Strategy

    Marketing Strategy
    Paul Fifield

    Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy

  • Mastering the Complex Sale

    Mastering the Complex Sale
    Jeff Thull

    This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks." —Dave Stein, CEO and Founder, ES Research Group, Inc.

  • The Business of Brands

    The Business of Brands
    Jon Miller, David Muir

    As this book demonstrates, everybody is in the business of brands.’ Shelly Lazarus, Chairman and Chief Executive, Ogilvy & Mather Worldwide

  • Verhandeln in Einkauf und Vertrieb

    Verhandeln in Einkauf und Vertrieb
    Gerold Braun

    – Die 7 goldenen Regeln für Verhandler. Der Autor Gerold Braun sammelte nach seiner Ausbildung zum Metallbauer und dem Studium der Mathematik erste Verhandlungserfahrungen im technischen Vertrieb eines deutschen Großkonzerns.

  • Sustainability in Fashion

    Sustainability in Fashion
    Claudia E. Henninger, Panayiota J. Alevizou, Helen Goworek, Daniella Ryding

    This book provides a critical insight into sustainability and fashion in a retailing and marketing context.

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