Books in category Business & Economics – Public Relations

  • Communicating Risk

    Communicating Risk
    Jonathan Crichton, Christopher N. Candlin, Arthur S. Firkins

    Communicating Risk takes up this challenge, with contributions from leading researchers and practitioners that examine key issues of risk communication across diverse professional domains.

  • Branding Canada

    Branding Canada
    Evan H. Potter

    In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in …

  • Media f r Manager

    Media für Manager
    Anne Marx

    In „Media für Manager“ legt die Media- und Kommunikationsberaterin Anne Marx einen praktischen Leitfaden für Produkt-und Marketingmanager vor.

  • Good Practices and Innovations in Public Governance

    Good Practices and Innovations in Public Governance

    The purpose of this book is to disseminate, through descriptive case studies, information about innovative practices by looking at the problem that led to an innovation; the solution that was designed and implemented to respond To The …

  • Develop Your PR Skills

    Develop Your PR Skills
    Neil Richardson, Lucy Laville

    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual …

  • The Rules of Work

    The Rules of Work
    Dan MacLeod

    The experience of the past decade since the publication of the first edition of The Rules of Work: A Practical Engineering Guide to Ergonomics proves just how central ergonomics is for effective production.

  • Twitter en una semana

    Twitter en una semana
    Francesc Grau

    Más de 200 millones de usuarios.

  • Il libro della comunicazione 2007

    Il libro della comunicazione 2007
    Tiziana Rocca

  • Public Relations Writing Form Style

    Public Relations Writing: Form & Style
    Doug Newsom, Jim Haynes

    This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations.

  • Managing Corporate Reputation and Risk

    Managing Corporate Reputation and Risk
    Dale Neef

    This book, therefore, will be a primer for business people and business students worldwide who will shortly be tasked with devising or participating in those types of corporate integrity initiatives, and will explain how knowledge …

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