Books in category Business & Economics – Public Relations

  • Campaigns and Political Marketing

    Campaigns and Political Marketing
    Wayne Steger, Sean Kelly, Mark Wrighton

    This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning.

  • Strategic Issues Management

    Strategic Issues Management
    Robert L. Heath, Michael J. Palenchar

    Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough …

  • Flexible Learning Human Resource and Organisational Development

    Flexible Learning, Human Resource and Organisational Development
    John Garrick, Viktor Jakupec

    This book addresses contemporary contexts of flexible learning and its practices, and provides insights about directions in which education and training providers may be required to follow in order to implement flexible learning in a …

  • Team Workbook Your Guide To Developing An Ergonomics Process

    Team Workbook-Your Guide To Developing An Ergonomics Process
    Alison Heller-Ono

    While seven copies of this Team Workbook are included with Your Guide to Developing an Ergonomics Process, additional copies are available to help instruct larger groups, or replenish supplies for future sessions.

  • A Branded World

    A Branded World
    Michael Levine

    PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

  • The End of the Performance Review

    The End of the Performance Review
    T. Baker

    Based around Tim Baker's '5 Conversations' approach, and with a timely focus on fostering innovation, this book is practical and easy to use – featuring case studies, interviews and useful templates.

  • Beyond Tribalism

    Beyond Tribalism
    Celia de Anca

    In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century.

  • Building a Culture of Respect

    Building a Culture of Respect
    Noreen Tehrani

    Written by a group of experienced academics and practitioners, this collective volume allows theory to be integrated with evidence and practice in an approach that can be used to inform organizational management, unions, human resource …

  • Handbook of Risk and Crisis Communication

    Handbook of Risk and Crisis Communication
    Robert L. Heath, H. Dan O’Hair

    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives.

  • Improving the efficiency of postal services procurement in the public sector

    Improving the efficiency of postal services procurement in the public sector
    Great Britain: National Audit Office

    Key areas for savings are: increasing the use of 'work share' to benefit from bulk discounts; changing the class of mail from first class to lower cost products; use of competitive tendering; and reducing the volume of undeliverable mail.

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