Books in category Business & Economics – Public Relations

  • Creative Business

    Creative Business
    C. Genasi, T. Bills

    The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

  • Der GeschĂ ftsbericht

    Der Geschäftsbericht
    Rudi Keller

    Dr. Rudi Keller ist Universitätsprofessor am Germanistischen Seminar der Universität Düsseldorf.

  • Handbook of Research on Enterprise Systems

    Handbook of Research on Enterprise Systems
    Gupta, Jatinder N. D.

    Addresses the field of enterprise systems, covering progressive technologies, leading theories, and advanced applications.

  • Academic Environment

    Academic Environment
    Karl W. Lanks

  • Improving Teamwork in Organizations

    Improving Teamwork in Organizations
    Eduardo Salas, Clint A. Bowers, Eleana Edens

    This lesson should be transferred to other nonaviation settings, and this book was written with that goal in mind. This book has two purposes.

  • Strategic Stakeholder Engagement

    Strategic Stakeholder Engagement
    Chris Anastasi

    Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit organisations, will find this an invaluable guide.Revealing insights into …

  • How to Manage Your Global Reputation

    How to Manage Your Global Reputation
    M. Morley

    This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations.

  • Culture and Public Relations

    Culture and Public Relations
    Krishnamurthy Sriramesh, Dejan Vercic

    With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice.

  • Communication Planning

    Communication Planning
    Sherry Devereaux Ferguson

    Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

  • Reputation Management fĂ r CEOs

    Reputation Management fĂĽr CEOs
    Wolfgang Griepentrog

    Der Inhalt Sieben Handlungsfelder im CEO-Reputation-Management“/li> Der CEO als Marke: CEO-Reputation-Management als Teil der integrierten Unternehmenskommunikation Aufbau, Pflege und Weiterentwicklung des guten Rufs auf Top-Ebene …

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