Books in category Business & Economics – Public Relations

  • Improving Teamwork in Organizations

    Improving Teamwork in Organizations
    Eduardo Salas, Clint A. Bowers, Eleana Edens

    This lesson should be transferred to other nonaviation settings, and this book was written with that goal in mind. This book has two purposes.

  • How to Manage Your Global Reputation

    How to Manage Your Global Reputation
    M. Morley

    This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations.

  • How to Win Campaigns

    How to Win Campaigns
    Chris Rose

    Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new …

  • Culture and Public Relations

    Culture and Public Relations
    Krishnamurthy Sriramesh, Dejan Vercic

    With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice.

  • Communication Planning

    Communication Planning
    Sherry Devereaux Ferguson

    Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

  • Medienunternehmen im Social Web

    Medienunternehmen im Social Web
    Naemi Goldapp

    Naemi Goldapp gibt einen Überblick über interdisziplinäre Erkenntnisse zu reichweitenstarken Inhalten im Social Web und bietet Lesern eine Hilfestellung, selbst Strategien für die Verbreitung von Inhalten in Sozialen Netzwerken zu …

  • Agile PR

    Agile PR
    Marian SALZMAN

    Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact.

  • Understanding E Government

    Understanding E-Government
    Vincent Homburg

    This is a timely addition to our understanding of what is meant by e-government. It gets behind the political rhetoric.

  • Disaster Communications in a Changing Media World

    Disaster Communications in a Changing Media World
    Kim S Haddow, George Haddow

    Communications is key to the success of disaster mitigation, preparedness, response and recovery.

  • Interne Kommunikation im Wandel

    Interne Kommunikation im Wandel
    Simone Huck-Sandhu

    Der Inhalt Interne Kommunikation im Wandel: Entwicklungslinien, Status Quo und Ansatzpunkte für die Forschung • Zwischen Organisationskommunikation und PR • Zwischen Innen und Außen • Zwischen Aktiv und Passiv Die Zielgruppen …

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