Books in category Business & Economics – Marketing

  • Management and Marketing of Services

    Management and Marketing of Services
    Peter Mudie, Angela Cottam

    This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.

  • Neurowissenschaftliche Erkenntnisse zur Kreativit√ t

    Neurowissenschaftliche Erkenntnisse zur Kreativität
    Curd-Georg von Nostitz-Wallwitz

    Diese Arbeit befasst sich ihrem Titel nach mit den neurowissenschaftlichen Erkenntnissen zur Kreativität.

  • Sonic Branding

    Sonic Branding
    D. Jackson

    This book defines a new competitive arena in the creation and development of brands – sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

  • How to get noticed in Google

    How to get noticed in Google
    Angela Keil

    One way to achieve this is by creating search engine friendly websites that assist search engines to return queries with the most relevant results, this method is commonly known as Search Engine Optimisation (SEO).

  • Pioneering African American Women in the Advertising Business

    Pioneering African-American Women in the Advertising Business
    Judy Foster Davis

    These women‚Äôs stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of …

  • Typologie der Kaufentscheidungen

    Typologie der Kaufentscheidungen
    Sebastian Huber

    In der Literatur wird das Konsumentenverhalten schon seit l√§ngerer Zeit untersucht, wobei die ersten B√ľcher in den Jahren 1967 (Myers, Reynolds) und 1968 (Engel, Kollat, Blackwell) erschienen.

  • The Marketing Environment RLE Marketing

    The Marketing Environment (RLE Marketing)
    John A. Dawson

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic …

  • Wertorientierung der Unternehmenssteuerung im Informationszeitalter

    Wertorientierung der Unternehmenssteuerung im Informationszeitalter
    Mark Berger

    Zu Beginn des 21.

  • Vermarktungsm√ glichkeiten von US Luxusimmobilien

    Vermarktungsmöglichkeiten von US-Luxusimmobilien
    Mirco Maurer

    Die vorliegende Arbeit beschäftigt sich mit dem Marketing im Bereich von Luxus-Wohnimmobilien, hauptsächlich Ferienobjekten.

  • Guerrilla Marketing on the Internet

    Guerrilla Marketing on the Internet
    Jay Levinson, Mitch Meyerson, Mary Eule Scarborough

    The Father of Guerrilla Marketing conquers the newest marketing frontier Levinson offers you a step-by-step system on how to apply the proven acirc;euro;oelig;Guerrillaacirc;euro;yen; strategies to the ultimate marketing weapon, the …

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