Books in category Business & Economics – Marketing

  • Even a Geek Can Speak

    Even a Geek Can Speak
    Joey Asher

    Whether you're seeking investors for the latest start-up or simply looking for that competitive edge, this book will help you articulate and sell the complex ideas that dominate our technology-driven business environment.

  • IdentitĂ tsbasierte MarkenfĂ hrung

    Identitätsbasierte Markenführung
    Christoph Burmann, Tilo Halaszovich, Michael Schade, Frank Hemmann

    Dieses Lehrbuch liefert einen theoretisch fundierten und gut verständlichen Überblick über die identitätsbasierte Markenführung.

  • The Designful Company

    The Designful Company
    Marty Neumeier

    Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.

  • Co Creation and Well Being in Tourism

    Co-Creation and Well-Being in Tourism
    AntĂłnia Correia, Metin Kozak, Juergen Gnoth, Alan Fyall

    This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is …

  • Business Research Methods

    Business Research Methods
    VerĂłnica Rosendo RĂ­os, Enrique PĂ©rez del Campo

    Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project.

  • Marketing Strategy

    Marketing Strategy
    Paul Fifield

    Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy

  • Kontrolle des Sponsorings

    Kontrolle des Sponsorings
    Christian Marwitz

    Auf der Grundlage einer management- und wirkungsorientierten Darstellung des Sponsorings untersucht Christian Marwitz den Stand der Sponsoringkontrolle in Wissenschaft und Praxis.

  • Socialnomics

    Erik Qualman

    Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph …

  • Music is Your Business

    Music is Your Business
    Christopher Knab, Bartley F. Day

    This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry.

  • Curation Nation How to Win in a World Where Consumers are Creators

    Curation Nation: How to Win in a World Where Consumers are Creators
    Steven Rosenbaum

    So entertaining you won’t put it down.” —Chris Meyer, author of Blur “Read this book.

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