Books in category Business & Economics – Marketing

  • Tarifwahlverhalten im Business to Business Bereich

    Tarifwahlverhalten im Business-to-Business-Bereich
    Susanne Stingel

    Susanne Stingel zeigt, welche Tarife Geschäftskunden wählen und dass Tarifwahl-Biases auch in diesem Kontext auftreten.

  • The Designful Company

    The Designful Company
    Marty Neumeier

    Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.

  • Business Research Methods

    Business Research Methods
    Verónica Rosendo Ríos, Enrique Pérez del Campo

    Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project.

  • Online Marketing

    Tobias Kollmann

    Das Online-Marketing begegnet der neuen digitalen Herausforderung und hat hierfur zahlreiche Mechanismen fur die Net Economy entwickelt.

  • Socialnomics

    Erik Qualman

    Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph …

  • Sustainability in Fashion

    Sustainability in Fashion
    Claudia E. Henninger, Panayiota J. Alevizou, Helen Goworek, Daniella Ryding

    This book provides a critical insight into sustainability and fashion in a retailing and marketing context.

  • Anal tica Web medir para triunfar

    Analítica Web: medir para triunfar
    Sergio Maldonado

    Sergio Maldonado es fundador y gerente de MV Consultoría / Divisadero (, empresa pionera en la prestación de servicios especializados de medición y optimización del canal online con más de cien clientes en activo, …

  • The Entertainment Marketing Revolution

    The Entertainment Marketing Revolution
    Al Lieberman, Patricia Esgate

    The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks–and shows exactly how to find and reach your market in today's insanely …

  •    ке      100  е  к   к              е е  е        ке

    Маркетинг на 100%: ремикс. Как стать хорошим менеджером по маркетингу
    Игорь Манн

    Перед вами настоящий маркетинговый бестселлер. Книга «Маркетинг на 100%» была номинирована в 2003 году на «Книгу года» (раздел …

  • Integrated Marketing Communications

    Integrated Marketing Communications
    Lawrence Ang

    Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.

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