Books in category Business & Economics – Marketing

  • Even a Geek Can Speak

    Even a Geek Can Speak
    Joey Asher

    Whether you're seeking investors for the latest start-up or simply looking for that competitive edge, this book will help you articulate and sell the complex ideas that dominate our technology-driven business environment.

  • Neuro Design

    Neuro Design
    Darren Bridger

    Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and …

  • The Designful Company

    The Designful Company
    Marty Neumeier

    Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.

  • Internationale Trends in der Markenkommunikation

    Internationale Trends in der Markenkommunikation
    Anabel Ternès, Ian Towers

    Sie hält eine Professur und Studiengangsleitung für International Communication Management an der SRH Berlin International Management University und leitet das International Institute for Sustainability Management. Prof.

  • Business Research Methods

    Business Research Methods
    Verónica Rosendo Ríos, Enrique Pérez del Campo

    Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project.

  • Marketing Strategy

    Marketing Strategy
    Paul Fifield

    Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy

  • Kontrolle des Sponsorings

    Kontrolle des Sponsorings
    Christian Marwitz

    Auf der Grundlage einer management- und wirkungsorientierten Darstellung des Sponsorings untersucht Christian Marwitz den Stand der Sponsoringkontrolle in Wissenschaft und Praxis.

  • Socialnomics

    Erik Qualman

    Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph …

  • Music is Your Business

    Music is Your Business
    Christopher Knab, Bartley F. Day

    This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry.

  • Sustainability in Fashion

    Sustainability in Fashion
    Claudia E. Henninger, Panayiota J. Alevizou, Helen Goworek, Daniella Ryding

    This book provides a critical insight into sustainability and fashion in a retailing and marketing context.

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