Books in category Business & Economics – Consumer Behavior

  • Understanding Consumer Decision Making

    Understanding Consumer Decision Making
    Thomas J. Reynolds, Jerry C. Olson

    The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and …

  • Gesundheit Genuss und gutes Gewissen

    Gesundheit, Genuss und gutes Gewissen
    Jonas Grauel

    Welche Rolle spielt Moral beim Kauf und Konsum von Lebensmitteln? Um diese Frage zu beantworten, untersucht Jonas Grauel den Alltag 'gewöhnlicher' Menschen – anstelle vordefinierter Gruppen wie z.B. Bio-Käufer.

  • Improving Project Performance

    Improving Project Performance
    NA NA

    This book outlines the what and how of project management, emphasizing why actions matter, the overall intention of the formulaic steps, and the strengths or weakness of various tools and techniques.

  • Sustainability in Fashion

    Sustainability in Fashion
    Claudia E. Henninger, Panayiota J. Alevizou, Helen Goworek, Daniella Ryding

    This book provides a critical insight into sustainability and fashion in a retailing and marketing context.

  • Green Consumerism

    Green Consumerism
    Juliana Mansvelt

    This sixth volume in the SAGE Series on Green Society covers the consumption, availability, and distribution of energy and other resources in the personal consumer environment.

  • The Peculiar Economics of NCAA Basketball

    The (Peculiar) Economics of NCAA Basketball
    T. McFall

    The economics of the NCAA Division I men's basketball league are peculiar because it fails to hire the best college-aged players and does little to enhance competitive balance within the league.

  • Az  szinte igazs g a hazugs gr l

    Az őszinte igazság a hazugságról
    Dan Ariely

    Dan Ariely, pszichológus és viselkedési közgazdász, könyvében a tisztességtelen viselkedést állítólagosan kiváltó költség-haszon elemzést vizsgálja, és arra a következtetésre jut, hogy gyakran azok az irracionális …

  • Gifted

    Gifted
    Sarah Weidman

    Identifying more than twenty different personalities, this helpful reference offers more than one thousand gift suggestions for everyone on one's list, whether they are a Sporty Adventurer or a Quirky Pal, along with essential shopping …

  • Invisible Influence

    Invisible Influence
    Jonah Berger

    Explores the subtle, secret influences that affect the decisions we make — from what we buy, to the careers we choose to what we eat.

  • Doing the Right Thing

    Doing the Right Thing
    Theo Theobald, Cary Cooper

    By combining cutting edge research with the down-to-earth reality of business life, Doing the Right Thing provides answers to stressful situations and sound strategies for a more harmonious workplace.

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