Books in category Business & Economics – Consumer Behavior

  • Sustainability in Fashion

    Sustainability in Fashion
    Claudia E. Henninger, Panayiota J. Alevizou, Helen Goworek, Daniella Ryding

    This book provides a critical insight into sustainability and fashion in a retailing and marketing context.

  • Green Consumerism

    Green Consumerism
    Juliana Mansvelt

    This sixth volume in the SAGE Series on Green Society covers the consumption, availability, and distribution of energy and other resources in the personal consumer environment.

  • Employee Driven Innovation

    Employee-Driven Innovation
    Steen Høyrup, Maria Bonnafous-Boucher, Cathrine Hasse, Kirsten Møller, Maja Lotz

    Offers unique perspective on advantages, disadvantages of processes of innovation that emerge in everyday working life, emphasizing an often overlooked driver of innovation, namely employees &how they engage in various collaborative forms …

  • Invisible Influence

    Invisible Influence
    Jonah Berger

    In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative.

  • Store Design and Visual Merchandising

    Store Design and Visual Merchandising
    Claus Ebster

    In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales.

  • State of the World 2010

    State of the World 2010
    Worldwatch Institute

    This interdisciplinary volume explores art, its development, and its role in the construction of knowledge.

  • Forensic Economics

    Forensic Economics
    Frank D. Tinari

    This edited collection addresses the major issues encountered in the calculation of economic damages to individuals in civil litigation.

  • Brand Equity Advertising

    Brand Equity & Advertising
    David A. Aaker, Alexander Biel

    This book examines the emergence of gender consciousness among women as a significant force in American politics.

  • Purchasing Power

    Purchasing Power
    Elizabeth M. Liew Siew Chin

    On a twenty-dollar shopping spree with Chin, one boy has to choose between a walkie-talkie set and an X-Men figure. In one of the most painful moments of her research, Chin watches as Davy struggles with his decision.

  • Brain Culture

    Brain Culture
    Davi Johnson Thornton

    Brain Culture investigates the American obsession with the health of the brain.

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