New Product Forecasting

New Product Forecasting

Number of page: 176
Author: Kenneth B. Kahn
Publisher: M.E. Sharpe
Rating:
Category: Business & Economics

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples.