Law & Advertising

Law & Advertising

Number of page: 398
Author: Dean K. Fueroghne
Publisher: Rowman & Littlefield
Rating:
Category: Business & Economics

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.Is it acceptable to use images of real people, famous or not
Can Nike talk about Adidas in its promotional campaign
When can money be shown
What constitutes puffery, or deceptive truth, or bait-and-switch advertising
What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco
What is the difference between copyright and trademark
Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising.Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.